EXPO+ AND TVA SPORTS
QUEBECOR MEDIA OUT OF HOME EXPO+ CONTEST LAUNCH
On January 13, 2014, Quebecor Media Out of Home, in collaboration with the Société de transport de Montréal (STM), launched the Expo+ contest to mark the rollout of new bus shelters. We organized a tour to spread the word to Montreal advertising agencies about the Expo+ contest, and to encourage their participation in the contest. Over five consecutive days, five DISTRICT ambassadors visited the identified advertising agencies to encourage them to enter one of their creations for the chance to be selected for display in STM bus shelters. In 2014, the same five District ambassadors also hosted an activation during the Créa evening event that took place at the Society for Arts and Technology (SAT).
TVA SPORTS, A NEW HOCKEY EXPERIENCE
To formally announce its new status as the official NHL broadcaster, TVA Sports hired DISTRICT to greet and entertain VIPs at an exclusive evening event. DISTRICT supplied 13 iPad-equipped hostesses to handle the RSVP reception, coat check, and photo space.