DISTRICT has organized over a dozen public activations since 2014. Our ambassadors hosted promotional tasting activities in selected bars in the Greater Montreal Area to promote Russian vodka among a targeted audience.


The mandate:

  • Ensure all logistics for each activation

  • Deliver, assemble, and dismantle equipment

  • Write promotional reports and take photos at each activation

  • Buy the necessary stamped drinks and products to prepare tastings

  • Hire, coordinate, book, and train ambassadors

  • Manage the ambassadors’ look and made-to-measure promotional attire

  • Warehouse equipment