LA MARSEILLAISE À PÉTANQUE
DISTRICT has been behind all successful Ricard brand activities in Quebec since 2007. We also collaborate in the organization of the Mondial Ricard La Marseillaise à Pétanque, the largest pétanque tournament in North America, with the development and implementation of their brand visibility plan.
Ricard has awarded DISTRICT the mandate to promote their products to consumers every summer since 2013. More than 100 activations in various bars, SAQs, and golf courses have been executed during that time.
To accomplish this, DISTRICT has supplied:
• Visual and promotional material
• Logistical and managerial services
• Warehousing for equipment