MANAGEMENT CONTEST

In 2012, Molson Coors launched a series of public contests offering participants the chance to win a prize for each Molson product purchased. DISTRICT was responsible for extensive promotion and the entire management of multiple contests (Quebec Major Junior Hockey League, the St-Tite Festival, Ski St-Sauveur, and Coors Light Cruise).

 

MANDATE

• Manage contests designed to promote various brands (each contest extended over 2-3 months)

• Graphic design of posters displayed in all Couche-Tard stores across Quebec

• Field phone calls and emails, and fax information to the winners (questions, instructions, information on procedures)

• Make toll-free phone number available

• Manage exemption documents to be signed by winners (mail and receive them, and handle signature follow-up)

• Manage and validate winners’ proof of purchase receipts

• Issue tickets to winners by regular mail with a signature request