INTERNATIONAL LIPSTICK DAY

On July 29, 2016, Hudson's Bay celebrated International Lipstick Day at its stores across Canada. Ten DISTRICT ambassadors contributed to the event’s success at the Bay’s downtown Montreal location.

 

The ambassadors provided shoppers with details about the promotion, distributed candy samples from a kiosk, took pictures at the photo booth, and participated in the social media campaign that offered shoppers a discount on any in-store lipstick purchase.

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