Since 2011, Brown Forman has entrusted DISTRICT with regular promotional mandates. We organized a number of tours in Montreal and Quebec City for Jack Daniel’s brands: Jack Daniel’s Honey, Jack Daniel’s Fire, Chambord, and El Jimador. In 2014 and 2015, DISTRICT hosted more than 40 activations.



Promote Jack Daniel’s products through tasting activities in selected locations.


  • Ensure all activation logistics

  • Deliver, assemble, and dismantle equipment

  • Prepare a promotional report and take activation photos

  • Hire and train ambassadors

  • Coordinate ambassadors

  • Distribute activation promotional samples

  • Warehouse equipment

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