AMBASSADORS

 Since 2011, Brown Forman has entrusted DISTRICT with regular promotional mandates. We organized a number of tours in Montreal and Quebec City for Jack Daniel’s brands: Jack Daniel’s Honey, Jack Daniel’s Fire, Chambord, and El Jimador. In 2014 and 2015, DISTRICT hosted more than 40 activations.

 

MANDATE

Promote Jack Daniel’s products through tasting activities in selected locations.

Specifically:

  • Ensure all activation logistics

  • Deliver, assemble, and dismantle equipment

  • Prepare a promotional report and take activation photos

  • Hire and train ambassadors

  • Coordinate ambassadors

  • Distribute activation promotional samples

  • Warehouse equipment

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