MANDATE

Design a tasting activity to introduce targeted consumers to Molson M. During the event, a technological installation allowed consumers to discover the reasons that make Molson M stand out from other beers. DISTRICT’s promotional team was on hand to offer samples of selected products and ensure a seamless event. For the occasion, they adopted a look and attitude in line with expectations of the targeted consumers.

SOLUTION

Molson M ambassadors visit selected bars to provide target consumers with a sample of draft or bottled Molson M. A customized Molson M interactive touch screen allowed consumers to learn more about Molson M.

Number of locations visited: 75 bars in the Montreal and Quebec City regions.

PROMOTIONAL MATERIALS AND EQUIPMENT

  • Sales sheet (PDF):

  • Banner, poster, backlit poster (PDF and printed)

  • Kiosk designed and built for the promotional tour

  • 42” touch screens integrated at each promotion site

  • Implement touch screen as a powerful, persuasive sales, marketing, and communications tool that captivates consumers. As indicated above, our creative team of programmers developed customized interactive software that allows users to change the information displayed on the screen. The software generates statistics to determine the level of customer appreciation for Molson M and various socio-demographic data.