In 2015, the Boulevard Fiat dealership gave DISTRICT the mandate to organize and implement a promotional tour on the streets of Montreal during the Canadian Grand Prix to promote Fiat vehicles. Throughout the summer, DISTRICT also organized a number of activations at events attended by the target audience.


Display gleaming Fiat cars in Montreal hot spots! As part of the tour, members of the public were invited to participate in A WEEK-END IN FIAT! 

The tour raised public awareness about Fiat Boulevard’s services and provided direct contact with potential customers via a mobile application specially created for the occasion.

Services provided by DISTRICT:

  • Concept design/creation

  • Graphics/branding

  • Production of customized mobile app

  • Data collection

  • Staff/promotional staff

  • Coordination/implementation